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Services
Bold Intelligence provides all the services required to meet your business
intelligence needs. We manage the process from end to end; there is no need for
specialist IT or analysis staff. Our services include:
- Analysis of your business requirements
- Analysis of your data systems to ensure seamless extraction, transformation
and loading (ETL) of data
- Structured data warehousing
- Model building and assessment for forecasting and decision support
- Online delivery of reports, forecasts and decision support
- Account management
- Training and support
Bold Intelligence offers a set price modular implementation for our reporting
and forecasting solution, ensuring that you will only pay for what you need,
while providing opportunity to grow as your business intelligence needs grow.
We also offer a sophisticated yet easy to use interactive decision support
solution which utilises data mining technology that finds hidden information in
your business data.
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On Demand Anytime |
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Understanding the past is an essential step in building your future. Whether you
require reporting of your sales, budgeting, stock count, visitor numbers or any
other requirement, we provide everything needed to stay on top of your important
business metrics.
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Predict & Build the
Future |
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We utilise data mining technology for forecasting, this means we can include
external factors such as inflation, exchange rate and other relevant information
in the development of your forecasting model.
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Convert Data To Knowledge |
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Why should it just be banks and large multinationals that have access to the
latest technology. At Bold Intelligence we know that the power of data mining
can just as easily be used by SMEs to answer their most important business
questions.
- Who are your profitable customers? (focus marketing spend)
- Which of your customers are at risk? (retention campaigns)
- What is the role of price in sales? (increase profit)
- What are the parameters influencing trends in sales? (discover new sales
opportunities and develop new products)
- What products should be promoted to a new customer? (increase success on
sales)
- Which products should be recommended to your existing customers?
(cross-selling and up selling opportunities)
- How should your customers be segmented? (personalise communications)
- And many more – Please contact us to
discuss how we can assist you in finding the answers to your marketing, sales
and customer relationship needs.
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Monitor Business Activity |
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Bold Intelligence also provides the technology and expertise to assist in your operational requirements. We can deliver a dashboard customised to report on your key performance indicators (KPIs), your business and process activities and other real-time reporting needs.
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Case Study
Customer Profile
The Fiji Visitors Bureau is the marketing arm of the Fiji Ministry of Tourism. The objectives of the Bureau are to promote the increase of visitors to Fiji by people of other countries. This is achieved by developing and implementing marketing strategies and advising government and the Fiji tourism industry.
Industry Drivers
Due to the volatile nature of the tourism industry there is a need to accurately forecast visitor numbers on a per county basis, this enables the FVB to focus marketing dollars in countries where there is a potential decrease or growth in visitor numbers. The FVB also uses these forecasts to advice tourism operators, this information assist in planning the number of beds required and the most profitable pricing that should be set on accommodation.
Solution
The need to forecast in a volatile environment meant that a simplistic regression analysis was not going to provide the accuracy that the FVB required. Bold Intelligence’s data mining technology provided accurate forecasts that enabled the FVB to make appropriate marketing decisions and advise tourism operators to assist with planning. Due to the limited technical resources available to the FVB, Bold Intelligence’s hosted software services meant that an easy to use solution that required no specialised expertise delivered the forecasting they required.
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